There are four types of campaigns you can make, Inline, Full Screen, Shoppable Video, and Navigation. If you aren’t using Shopify, you can ignore shoppable campaigns.

Below are each of the campaign types available and what they do:

In-Line Campaigns

In-Line campaigns play the video within the page, without expanding to a full screen player. Currently, In-Line campaigns are only available as a carousel.

Full Screen

These campaigns all open to a full screen player when clicked on and also let you create a campaign with buttons styled by you that can link to other parts of your website or any URL you choose.

You have a variety of options for styling your campaigns and adding different buttons and links to each video in a campaign.

Shopify Shoppable Campaigns

A shoppable campaign lets you link your videos to products in your Shopify inventory, and create campaigns with immersive shoppable experiences.

Each video in your campaign can have different products linked to it and can have one or multiple products linked. You also have the option to style the campaign and buttons.

When creating a Shoppable campaign, it is worth noting that you cannot preview the full shoppable experience until after you have saved the campaign and selected how you will share or embed your campaign.